In the past few years I’ve been lucky enough to hold some really interesting positions in the Internal Communications space of some great companies.

Internal Communications is something I stumbled into about 2 years ago and have fallen in love with it ever since. It’s not just the “communicating” of Internal Communications that intrigues me. It’s the potential to contribute to a company’s culture and overall ‘personality’. It’s helping to create an enjoyable work environment that makes people want to come to work and look forward to each new day of the adventure.

But why is having a good corporate culture so important?

It’s becoming clearer and clearer to CEO’s and management teams that having a good company culture, one that is inclusive and engaging, frankly just makes good business sense.

What makes a good corporate culture? I believe that it has a lot to do with a diverse workforce- diverse in many different ways.

The old adage goes ” Two heads are better than one.” but imagine that those 2 people have had completely different life experiences and as a results now live two completely different lives. Surely, the synergy output of these two individuals would be so much more interesting than two people of similar history and backgrounds.

As company’s grow bigger, they are realising that to preform on a wider, more global scale, they need to understand the global community. This means that their old ways of a management team of 10 white males in their forties just simply won’t fit the bill anymore if they are hoping to attract talent or customers that represent the modern working world.

Companies are beginning to see the value of diversity celebrations and initiatives as a key business priority rather than a “nice-to-have” tick box exercise. The more companies adopt this outlook, the brighter the future of employment and company culture will become.